Zenit Data - Business Intelligence

Market & Business Intelligence built for real decisions

We deliver market research and revenue analytics as high-end services, and also an AI-powered market intelligence SaaS platform tailored to your company. Use us as advisors, use the platform, or combine both.

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Market Intelligence · Revenue Analytics · AI Platform · Pre-M&A

AI-powered market intelligence platform built for your business

Zenit combines continuous monitoring, AI-driven synthesis and decision-ready dashboards to track markets, competitors, pricing, deals and strategic signals, all configured around your use cases.

Business development signals

Find and engage prospects when context and timing align. Track signals from ABM accounts and ICPs, so outreach and follow up happen with relevance, not guesswork. Track RFPs, tenders and grants in seconds.

Deals and M&A monitoring

Understand transactions shaping your market. Follow funding rounds, acquisitions and comparable deals to anticipate valuation shifts and investor appetite.

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Track your competition, constantly

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Executive and strategy briefings

Dominate your market without the noise. Clear, synthesized intelligence on trends, regulation and market movements for leadership teams.

Custom monitoring

Alerts & Sharing

Gen AI workspace

No generic tracking. Only what matters to your company. Custom monitoring of companies, competitors, keywords, indexes and market signals, continuously refined by AI to reduce noise and surface relevance. No generic newsletters. Only intelligence aligned with your business context.

Insights delivered where decisions happen. Direct alerts via email or WhatsApp, instant summaries, and one-click sharing to email or LinkedIn for internal and external use.

Your intelligence engine, built around your needs. Interact with the AI engine, improve relevance over time, create summaries in seconds, and work inside a workspace designed and supported by our product and intelligence teams.

Market Intelligence & Research Services

We help organizations understand markets before making strategic moves: expansion, pricing changes, repositioning, or new product entry.
Our goal is simple: replace assumptions with evidence.

Market sizing & opportunity assessment

We quantify markets using real customer economics, not inflated top-down numbers.

Deliverables include: TAM, SAM, SOM models, opportunity sizing by segment or geography, and market attractiveness assessments to support investment and expansion decisions.

Demand validation & early traction analysis

We test whether demand is real before scale or entry.

Deliverables include: demand validation studies, early traction signals, adoption indicators, and evidence-based go / no-go recommendations for new markets or products.

Customer, segment & ICP prioritization

We identify where growth actually comes from.

Deliverables include: segment scoring frameworks, ICP definitions, customer prioritization models, and clear guidance on which segments to pursue — and which to ignore.

Competitive landscape & benchmarking

We map how markets truly compete beyond surface-level positioning.

Deliverables include: structured competitor maps, feature and positioning comparisons, competitive intelligence briefs, and ongoing benchmarking across key players.

International market & country assessments

We support expansion decisions with grounded, local-aware analysis.

Deliverables include: country entry briefs, expansion assessments, market attractiveness by geography, and risk-adjusted comparisons across regions.

Pricing, willingness-to-pay & elasticity analysis

We bring evidence to pricing decisions.

Deliverables include: pricing perception studies, willingness-to-pay surveys, elasticity analysis, competitor pricing benchmarks, and mystery shopping outputs.

Revenue Analytics & Dashboards

Revenue performance and predictability

We help leaders understand how revenue actually behaves across the funnel and over time.

Forecast, sales, MKT & CS performance

Includes
Revenue diagnostics and performance analysis; Pipeline quality and predictability assessment; Conversion, velocity and revenue risk analysis;The outcome is clarity on what is really driving results and where growth is fragile.

Unit economics dashboards

We bring structure and context to financial performance.

This block focuses on understanding value creation and comparing performance against relevant peers and market standards.

Internal Data & benchmarking

Includes
Unit economics and revenue driver analysis
Margin, pricing impact and sustainability assessment
Industry and peer benchmarking

The outcome is confidence that growth is economically sound, not just reported.

Executive dashboards and ongoing insights

We translate analytics into tools leaders actually use. This service focuses on building dashboards and reporting layers that support decision-making, not vanity metrics.

Transparency & visibility

Includes
Leadership and board-ready dashboards; Clear KPI frameworks aligned with business outcomes; Ongoing revenue monitoring and insights can be delivered in Power BI, Tableau, Looker, or adapted to your existing setup, including spreadsheets when appropriate.

Live Revenue Dashboard

Live CS Dashboard

Strategic thesis

We help leadership teams clarify the strategic and investment story that will later be tested by investors or buyers.

Validation of the growth thesis, positioning logic, strategic options, timing considerations, and preparation of the investment or exit narrative.

Revenue analysis

We assess whether revenue and product performance truly support a future transaction or fundraising process.

Analysis of revenue quality, pipeline reliability, product and segment trends, growth versus decline dynamics, and scalability risks.

M&A Sourcing

We identify and prioritize the right counterparties for fundraising, partnerships, or future M&A conversations.

Target lists of potential buyers and strategic partners, VC and PE funds, relevant investors, and grant or funding opportunities aligned to your thesis.

Deals context

We position the company in its real transaction landscape, with comparable deals and market appetite signals.

Comparable deal analysis, valuation benchmarks, investor sentiment signals, and market appetite summaries to support decision timing.

Pre-M&A and Strategic Preparation

We work with founders and leadership teams well before a transaction is on the table.

Our role is to prepare the company for fundraising, acquisition or strategic change by strengthening the thesis, exposing weaknesses early and aligning market, revenue and positioning with what investors will actually test.

This work typically starts 12 to 24 months before an M&A or funding event.

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