Business Intelligence and AI Solutions for growing companies
We build the dashboards, AI agents, and tools your team doesn't have the time or capacity to build
Where do you want to start?
Pick the discipline that matches your question today.
We help sales, CS, and marketing leaders understand how revenue actually behaves, where growth is fragile, and what the numbers are not saying. Dashboards built in Power BI, Tableau, or Looker, or adapted to your existing setup.
Explore Business Intelligence →
- Sales leaders (CRO / VP Sales)
- RevOps and CS teams
- Finance and FP&A teams
- Pipeline structure and quality
- Forecast accuracy and predictability
- SaaS unit economics (LTV, CAC, churn)
- Revenue leakage and discount analysis
- Board-ready executive dashboards
- Revenue diagnostic reports
- Forecast and scenario models
- Live examples: Revenue Dashboard, CS Dashboard
Internal tools and Gen AI prototypes for revenue and finance teams, built around your problem. No engineering resources required on your side, and no six month enterprise program.
Explore AI Studio →
- Founders needing a fast proof of concept
- Small and mid-size companies
- Teams without a data science department
- ROI and commission calculators
- Pricing and margin tools
- Gen AI prototypes and proofs of concept
- AI automation and agent workflows
- A working tool, not a slide deck
- Production-grade design
- Team training so you can run it independently
- AI Consulting for SMBs →
We help organizations understand markets before making strategic moves: expansion, pricing changes, repositioning, new product entry, or an M&A decision. Every engagement is scoped around your specific question.
Explore Market Intelligence →
- Strategy teams planning expansion
- Founders and executives
- Investment and M&A teams
- Market sizing (TAM, SAM, SOM)
- Competitive landscape and benchmarking
- ICP definition and prioritization
- Pricing and elasticity, incl. mystery shopping
- Commercial due diligence for M&A
- Structured market and competitor intelligence
- ICP and segmentation frameworks
- Board-ready strategic reports
- Deal Sourcing / M&A →
What our clients actually say
Real outcomes from real engagements. See all client cases.
With Zenit, we did a full analysis of our sales and customer data spanning several years. That gave us real clarity on what our ICP should be. From there, we continued with Zenit as our guide on HubSpot and Looker for revenue analytics across sales and customer success. The guidance and transparency are there so we can manage with data, not with assumptions.
We worked with Zenit on a comprehensive analysis of 15 years of sales, client, and business data. That work was the trigger for an important M&A transaction and a significant market shift. It was precise work: from data collection to analysis and recommendation. Being alongside Zenit at that moment was fundamental.
We had a business plan, but we needed to know whether our ambition matched reality. We hired Zenit to do a full market sizing breakdown. They gave us a clear path across geographies and helped us decide what to pursue now and what to leave for later. Everything was grounded in data and research. We could not have done this on our own.
Common questions
Power BI, Tableau, Looker Studio, Qlik Sense, Domo, Sisense, Metabase, MicroStrategy, and SAP BusinessObjects. If your team already has a preferred platform, we build inside it. If not, we help you choose the right one for your team size and budget.
Yes. On the CRM and sales side: HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Close, Monday CRM. On marketing: Google Ads, Meta Ads, Google Analytics 4, Mailchimp, Marketo. On customer success: Zendesk, Intercom, Gainsight. If your stack uses something else, we build a custom connector.
No. We have deep experience with SaaS, but we have found we can help growing companies in general the same way, connect data, and build the systems your team needs. We like taking on the challenge and making it happen, regardless of industry.
Yes, that is our nature. We do not sell a fixed template and ask you to adapt your business to it. Every dashboard, integration, and data model is built around how your team actually operates, your CRM structure, your definitions of a qualified lead, your sales stages. Off-the-shelf tools rarely survive contact with a real, specific business.
Yes. We build proof-of-concepts and prototypes to validate a project before you commit to the full build, so you can see it working on your real data before scaling it up.
Make better decisions with clarity
Every engagement is scoped around your specific question and timeline. No generic deliverables.