Zenit Data - Business Intelligence

Market & Business Intelligence built for real decisions

We deliver market research and revenue analytics as high-end services, and also an AI-powered market intelligence SaaS platform tailored to your company. Use us as advisors, use the platform, or combine both.

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Market Intelligence · Revenue Analytics · AI Platform · Pre-M&A

Zenit Intelligence Hub

AI powered market intelligence platform for your reality

Continuous monitoring, structured synthesis and decision ready dashboards to track markets, competitors, pricing movements, transactions and strategic signals configured around your use cases.

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Business development signals

Identify prospects when timing and context align. Track ABM accounts, RFPs, tenders and grants with relevance.

Deals and M&A monitoring

Follow funding rounds, acquisitions and comparable transactions to anticipate valuation shifts and consolidation.

Competitive intelligence

Monitor competitor pricing, product moves, partnerships and strategic positioning without manual tracking.

Executive briefings

Clear intelligence prepared for leadership teams focused on clarity, prioritisation and action.

Zenit Intelligence Hub

Turn continuous monitoring into actionable insights

Generate structured AI analysis, create executive briefings, and connect insights to key accounts and live deals.

Create insights in the format your team needs

Lead briefs, executive briefs, internal updates, email outreach, and LinkedIn ready posts from the same validated signal set.

Lead brief Executive brief Internal update LinkedIn post

Connect insights to CRM accounts and open deals

Tag insights to customers, competitors, and key leads. Keep intelligence tied to pipeline reality and current priorities.

Accounts Key leads Competitors Deals

AI intelligence analysis with clear structure

Executive summary, hot topics, patterns detected, key players, and outlook. Built to reduce noise and drive action.

Summary Hot topics Patterns Outlook

AI Intelligence Analysis

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We configure monitoring, outputs, and integrations around your use case.

Market Intelligence & Research Services

We help organizations understand markets before making strategic moves: expansion, pricing changes, repositioning, or new product entry.
Our goal is simple: replace assumptions with evidence.

Market sizing & opportunity assessment

We quantify markets using real customer economics, not inflated top-down numbers.

Deliverables include: TAM, SAM, SOM models, opportunity sizing by segment or geography, and market attractiveness assessments to support investment and expansion decisions.

Demand validation & early traction analysis

We test whether demand is real before scale or entry.

Deliverables include: demand validation studies, early traction signals, adoption indicators, and evidence-based go / no-go recommendations for new markets or products.

Customer, segment & ICP prioritization

We identify where growth actually comes from.

Deliverables include: segment scoring frameworks, ICP definitions, customer prioritization models, and clear guidance on which segments to pursue — and which to ignore.

Competitive landscape & benchmarking

We map how markets truly compete beyond surface-level positioning.

Deliverables include: structured competitor maps, feature and positioning comparisons, competitive intelligence briefs, and ongoing benchmarking across key players.

International market & country assessments

We support expansion decisions with grounded, local-aware analysis.

Deliverables include: country entry briefs, expansion assessments, market attractiveness by geography, and risk-adjusted comparisons across regions.

Pricing, willingness-to-pay & elasticity analysis

We bring evidence to pricing decisions.

Deliverables include: pricing perception studies, willingness-to-pay surveys, elasticity analysis, competitor pricing benchmarks, and mystery shopping outputs.

Revenue Analytics & Dashboards

Revenue performance and predictability

We help leaders understand how revenue actually behaves across the funnel and over time.

Forecast, sales, MKT & CS performance

Includes
Revenue diagnostics and performance analysis; Pipeline quality and predictability assessment; Conversion, velocity and revenue risk analysis;The outcome is clarity on what is really driving results and where growth is fragile.

Unit economics dashboards

We bring structure and context to financial performance.

This block focuses on understanding value creation and comparing performance against relevant peers and market standards.

Internal Data & benchmarking

Includes
Unit economics and revenue driver analysis
Margin, pricing impact and sustainability assessment
Industry and peer benchmarking

The outcome is confidence that growth is economically sound, not just reported.

Executive dashboards and ongoing insights

We translate analytics into tools leaders actually use. This service focuses on building dashboards and reporting layers that support decision-making, not vanity metrics.

Transparency & visibility

Includes
Leadership and board-ready dashboards; Clear KPI frameworks aligned with business outcomes; Ongoing revenue monitoring and insights can be delivered in Power BI, Tableau, Looker, or adapted to your existing setup, including spreadsheets when appropriate.

Live Revenue Dashboard

Live CS Dashboard

Strategic thesis

We help leadership teams clarify the strategic and investment story that will later be tested by investors or buyers.

Validation of the growth thesis, positioning logic, strategic options, timing considerations, and preparation of the investment or exit narrative.

Revenue analysis

We assess whether revenue and product performance truly support a future transaction or fundraising process.

Analysis of revenue quality, pipeline reliability, product and segment trends, growth versus decline dynamics, and scalability risks.

M&A Sourcing

We identify and prioritize the right counterparties for fundraising, partnerships, or future M&A conversations.

Target lists of potential buyers and strategic partners, VC and PE funds, relevant investors, and grant or funding opportunities aligned to your thesis.

Deals context

We position the company in its real transaction landscape, with comparable deals and market appetite signals.

Comparable deal analysis, valuation benchmarks, investor sentiment signals, and market appetite summaries to support decision timing.

Pre-M&A and Strategic Preparation

We work with founders and leadership teams well before a transaction is on the table.

Our role is to prepare the company for fundraising, acquisition or strategic change by strengthening the thesis, exposing weaknesses early and aligning market, revenue and positioning with what investors will actually test.

This work typically starts 12 to 24 months before an M&A or funding event.

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