External and internal intelligence, grounded in data
Market Intelligence to understand your market. Revenue Analytics to understand your business. Delivered through senior-level services and an AI-powered insights platform.
per day on the platform
delivered
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Where do you want to start?
External and internal intelligence, grounded in data.
Intelligence & Research
External intelligence to understand your market, your competitors, and your growth opportunities.
Business Intelligence
Internal intelligence to understand your revenue, your pipeline, and what is driving or blocking growth.
AI Studio
Internal tools and Gen AI prototypes for revenue and finance teams. Built around your problem. Delivered in days.
AI powered market intelligence, delivered where your team already works
Continuous monitoring turned into structured signals, briefings and dashboards. Get the insights in Slack, WhatsApp, Telegram, email or internal platforms — at the frequency you choose.
Turn continuous monitoring into actionable insights
Generate structured AI analysis, create executive briefings, and connect insights to key accounts and live deals.
Stop guessing. Start knowing
We help organizations understand markets before making strategic moves: expansion, pricing changes, repositioning, or new product entry.
Market Sizing and Opportunity Assessment
We quantify markets using real customer economics, not inflated top-down numbers. So you invest in the right bets.
Demand Validation and Early Traction Analysis
We test whether demand is real before you scale or enter. Evidence-based go / no-go, not gut feel.
Customer, Segment and ICP Prioritization
We identify where growth actually comes from. Who to pursue, who to deprioritize, and why it matters now.
Competitive Landscape and Benchmarking
We map how markets truly compete, beyond surface-level positioning. So you know exactly where you stand and where to move.
International Market and Country Assessments
We support expansion decisions with grounded, local-aware analysis. No generic country profiles. Real signal for real decisions.
Pricing, Willingness-to-Pay and Elasticity Analysis
We bring evidence to pricing decisions. Know what your market will actually pay, what competitors charge, and where you are leaving money on the table. Includes mystery shopping and competitor pricing audits.
Every engagement is scoped around your specific question and timeline.
See what's really driving
your revenue.
We help leadership teams understand how revenue actually behaves, where growth is fragile, and what the numbers are not saying.
Revenue Performance and Predictability
Clarity on what is really driving results and where growth is fragile. Pipeline quality, conversion, velocity and revenue risk.
Unit Economics and Benchmarking
Structure and context to financial performance. Value creation, margin sustainability and how you compare against relevant peers.
Executive Dashboards and Ongoing Insights
Analytics translated into tools leaders actually use. Dashboards and reporting layers that support decisions, not vanity metrics.
Forecast, Sales, Marketing and CS Performance
Full-funnel visibility across all revenue-generating teams. Understand where leads convert, where they stall, and what each team is actually contributing to growth.
Delivered in the Tools You Already Use
Insights can be built in Power BI, Tableau, Looker or adapted to your existing setup, including spreadsheets when appropriate. No forced migrations.
See how a live revenue dashboard looks in practice.
What our clients actually say
Real outcomes from real engagements. See all client cases.
With Zenit, we did a full analysis of our sales and customer data spanning several years. That gave us real clarity on what our ICP should be. From there, we continued with Zenit as our guide on HubSpot and Looker for revenue analytics across sales and customer success. The guidance and transparency are there so we can manage with data, not with assumptions.
We worked with Zenit on a comprehensive analysis of 15 years of sales, client, and business data. That work was the trigger for an important M&A transaction and a significant market shift. It was precise work: from data collection to analysis and recommendation. Being alongside Zenit at that moment was fundamental.
We had a business plan, but we needed to know whether our ambition matched reality. We hired Zenit to do a full market sizing breakdown. They gave us a clear path across geographies and helped us decide what to pursue now and what to leave for later. Everything was grounded in data and research. We could not have done this on our own.
What we analyze and deliver
- Market sizing (TAM, SAM, SOM)
- Competitive landscape and benchmarking
- ICP definition and prioritization
- Pricing perception and elasticity
- International expansion analysis
- Pipeline structure and quality
- Forecast accuracy and predictability
- SaaS unit economics (LTV, CAC, churn)
- Revenue leakage and discount analysis
- KPI and performance frameworks
- Commercial due diligence
- Market attractiveness for M&A
- Investment thesis validation
- Revenue quality and sustainability
Structured, analytical, and decision-oriented
Four steps from raw data to decisions your leadership can act on.
Data Structuring
We organize internal and external data into a coherent analytical framework before any modeling begins.
Analysis and Modeling
Advanced models applied to understand performance, risks, and opportunities across market and revenue dimensions.
Strategic Interpretation
Data translated into clear, actionable insights. Not observations, not reports. Recommendations your team can use.
Application
Insights connected directly to real business decisions: pricing, expansion, pipeline, positioning, and investment.
We don't deliver insights. We deliver usable decision assets.
Market and Competitor Intelligence
Structured frameworks covering market size, competitive positioning, and demand signals.
Revenue Diagnostic Reports
Deep analysis of pipeline, conversion, unit economics, and revenue leakage across your business.
Forecast and Scenario Models
Reliable forecast frameworks and simulation models your finance and revenue teams actually use.
Board-Ready Presentations
Strategic reports built for investor and board meetings. Clear, structured, and credible.
ICP and Segmentation Frameworks
Clear definition of who to pursue, who to deprioritize, and why. Tied to real buying behavior.
AI-Powered Intelligence Monitoring
Continuous market tracking delivered where your team already works: Slack, email, WhatsApp, or intranet.
Structured Strategic Reports
Comprehensive analyses built for practical application by leadership and their teams from day one.
Built for leaders making high-impact decisions
Win more. Forecast better.
- Improve pipeline predictability
- Identify conversion bottlenecks
- Optimize pricing and discounting with data
Expand with confidence
- Validate market expansion decisions
- Define ICP and positioning
- Analyze competitive dynamics
Replace assumptions with evidence
- Make faster, data-backed decisions
- Understand true revenue performance
- Reduce strategic and commercial risk
ZenitData is designed to impact revenue, not reporting
Increased revenue predictability
Reliable forecast models replace gut-feel projections with structured, data-backed clarity.
Faster and more confident decisions
Leadership aligned on the same intelligence stops debating and starts acting.
Improved conversion rates
Understanding where pipeline and market efforts stall gives your team the lever to fix it.
Better allocation of resources
Spend directed toward segments, geographies, and channels that actually convert and retain.
Reduced strategic and commercial risk
Market bets backed by demand validation instead of assumption-driven projections.
Higher-quality revenue growth
Scale efficiently instead of just fast, with unit economics and margin clarity at every stage.
Not a generalist data company. We only work with revenue and growth analytics
We focus exclusively on business and revenue data, and on what leadership needs to do next.
Not a generalist data company
We focus exclusively on business and revenue data. Not operational BI or vanity metrics.
Market and revenue integration
We connect external intelligence with internal performance into one coherent picture.
Strategic depth
We operate at leadership and board level. Not just analytics support for operational teams.
Built for B2B complexity
Especially SaaS and long sales cycles, where data is messy and decisions are high-stakes.
Senior-level execution
No junior-heavy delivery. High-level expertise applied directly to your most critical questions.
AI-powered intelligence platform
Continuous market monitoring delivered where your team works via the Zenit Intelligence Hub.
Common questions
Market intelligence is the continuous process of collecting and analyzing information about your market, competitors, customers, and industry trends to support ongoing business decisions. Market research is a specific, time-bound study conducted to answer a defined question — such as validating demand for a new product or sizing a target market. At Zenit Data we deliver both: structured market research engagements for specific strategic questions, and continuous market intelligence through our AI Intelligence Hub.
Revenue analytics for B2B covers pipeline quality and structure, conversion rates across funnel stages, forecast accuracy, win rate analysis by segment and deal size, unit economics such as LTV, CAC and payback period, revenue leakage from discounting, and customer retention signals. The goal is not reporting what happened but understanding why revenue behaves the way it does and where the levers for improvement are. Zenit Data delivers revenue analytics as structured engagements and as ongoing dashboards built in Power BI, Tableau, or Looker.
Market intelligence improves B2B sales performance by giving sales teams context they would otherwise lack before and during conversations. Knowing a prospect's competitive pressures, recent strategic moves, active tenders, or sector-level pricing signals changes how a rep positions a solution and when they reach out. Zenit Data connects external market intelligence directly to pipeline reality, tagging signals to open deals and key accounts so the intelligence becomes part of the commercial process rather than a separate research function.
A focused market research or revenue analytics engagement typically runs three to six weeks, depending on scope and data availability. Initial insights and structured outputs are usually available within the first two weeks. For ongoing needs, the Zenit Intelligence Hub delivers continuous market monitoring as a platform, configured around your sector, competitors, and key accounts.
Business intelligence typically refers to internal reporting infrastructure — dashboards, data warehouses, and operational metrics that describe what is happening across a business. Revenue analytics is a focused discipline within that broader category, concerned specifically with understanding how revenue is generated, where it is fragile, and how to improve it. Zenit Data focuses on revenue analytics: pipeline quality, conversion, pricing impact, forecast accuracy, and unit economics — not general-purpose BI reporting.
Yes. Zenit Data is based in Brussels, Belgium, and has delivered engagements across Europe, North America, and Latin America. We have worked in markets including Portugal, Norway, Netherlands, Estonia, Belgium, Brazil, Canada, Germany, and Denmark. Our market intelligence and revenue analytics services are built for international B2B companies and investment teams operating across multiple geographies. See our client cases for examples.
Make better revenue decisions with clarity
Every engagement is scoped around your specific question and timeline. No generic deliverables.
Projects delivered across key international markets. And ready for more
