Score your ICP before your next sales call
8 questions. Instant score. Three actions to improve your pipeline quality today.
ICP Scorer by Zenit Data
Question 1 of 8
Question 1 of 8
Can you describe your ideal customer in one sentence without using the word "anyone"?
Question 2 of 8
Do you know the typical company size of your best clients, in employees or annual revenue?
Question 3 of 8
Do you know which industries or verticals convert best for you, validated by actual closed deals?
Question 4 of 8
Do you know the typical buyer role or title inside your target company?
Question 5 of 8
Can you name the specific trigger event that makes your ideal client start looking for a solution like yours?
Question 6 of 8
Do you know where your best clients come from, by channel or source?
Question 7 of 8
Do you actively disqualify leads that do not match your ICP before investing time in them?
Question 8 of 8
Have you reviewed and updated your ICP against closed won deals in the past 12 months?
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Zenit Data builds ICP analysis and market intelligence for B2B teams.
A weak ICP is the most common root cause of stalled B2B growth
Most companies blame their sales team or their marketing before they look at whether they are targeting the right people. The data consistently points elsewhere.