Most B2B SaaS companies do not struggle with lack of information. They struggle with lack of structured interpretation. They monitor competitors, track funding announcements, follow industry conversations and analyze internal…
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…
For most of SaaS history, the dominant value proposition was straightforward. Software helped people do work. The buyer paid per seat, per month, because value scaled with the number of…
Background Between 2022 and 2023, a mid-sized SaaS company with a diversified product portfolio faced increasing operational complexity and declining efficiency in part of its business. While one product line…
Background In 2023, a B2B SaaS company based in Europe faced growing challenges related to sales pipeline visibility, forecasting accuracy and qualification consistency. Despite a strong flow of opportunities, leadership…
No ecossistema SaaS, poucas métricas são tão conhecidas — e, ao mesmo tempo, tão mal interpretadas — quanto o LTV/CAC. Essa razão entre o Lifetime Value (LTV) de um cliente…
No mundo das startups SaaS, há dezenas de métricas disputando atenção de fundadores e investidores: CAC, LTV, ARR, NRR, churn, gross margin. Mas uma delas ganhou espaço nos últimos anos…
Se existe uma métrica capaz de resumir a saúde de uma empresa SaaS em uma única linha, essa métrica é o Net Revenue Retention (NRR). Em um mercado cada vez…
Early exit virou um sonho?Vamos discutir e ver mais sobre eisso. No ecossistema de startups SaaS, é comum associar sucesso à imagem de empresas que trilham uma longa trajetória até…
