Business intelligence has existed as a discipline since the 1980s. For most of that history, it meant one thing: structured data, queried by analysts, visualized in dashboards, reviewed by management.…
Win rate is one of those metrics where the number means nothing without context. A 25% win rate is excellent for enterprise software and concerning for SMB transactional sales. A…
Something shifted quietly in the past years. The analysts, strategy directors, and PE associates I talk to stopped describing Google as their first stop for market research. They still use…
Most startups lose not because their product was wrong, but because they misread the market around it. They built for a segment that did not exist at the scale they…
Most private equity and venture capital firms approach deal sourcing the same way. They rely on intermediary networks, attend the same conferences, monitor the same databases, and compete for the…
Picture a founder in NY, Sao Paulo, London, Paris... three years into building a B2B company. The marketing slide deck for this quarter's board meeting has five channel names on…
Sales teams often adopt Pipedrive for pipeline management, while leadership and RevOps teams prefer Looker Studio for analytics and executive dashboards. The challenge is that there is currently no native…
Most B2B SaaS companies do not struggle with lack of information. They struggle with lack of structured interpretation. They monitor competitors, track funding announcements, follow industry conversations and analyze internal…
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…