Perplexity vs Google for B2B Market Research
Something shifted quietly in the past years. The analysts, strategy directors, and PE associates I talk to stopped describing Google as their first stop for market research. They still use…
How PE Firms Are Using AI for Deal Sourcing in 2026
For most of private equity's history, deal sourcing was a relationship business. The partners with the deepest networks in a sector heard about opportunities first. That structural advantage still exists.…
Deal Sourcing for Private Equity and Venture Capital: How Market Intelligence Changes the Equation
Most private equity and venture capital firms approach deal sourcing the same way. They rely on intermediary networks, attend the same conferences, monitor the same databases, and compete for the…
Team members collaborating on business intelligence and market insights for B2B SaaS growth strategies.
Market Intelligence Strategy for B2B SaaS Companies
Most B2B SaaS companies do not struggle with lack of information. They struggle with lack of structured interpretation. They monitor competitors, track funding announcements, follow industry conversations and analyze internal…
Why Market Sizing Fails in SaaS: Structural Errors in TAM, SAM and SOM Models
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
How to Calculate TAM, SAM, SOM Without Building Strategy on Fragile Numbers
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…
Zenit Case: Strategic M&A Advisory and SaaS Portfolio Divestment
Background Between 2022 and 2023, a mid-sized SaaS company with a diversified product portfolio faced increasing operational complexity and declining efficiency in part of its business. While one product line…
What VCs and Funds Miss: The Critical Sales Factors Neglected During Due Diligence
When venture capitalists (VCs) and funds conduct due diligence on startups, they meticulously scrutinize financials, legal compliance, team backgrounds, and product-market fit. However, they often neglect to delve deeply into…