Most B2B SaaS companies do not struggle with lack of information. They struggle with lack of structured interpretation. They monitor competitors, track funding announcements, follow industry conversations and analyze internal…
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…
Background Between 2022 and 2023, a mid-sized SaaS company with a diversified product portfolio faced increasing operational complexity and declining efficiency in part of its business. While one product line…
No ecossistema SaaS, poucas métricas são tão conhecidas — e, ao mesmo tempo, tão mal interpretadas — quanto o LTV/CAC. Essa razão entre o Lifetime Value (LTV) de um cliente…
Early exit virou um sonho?Vamos discutir e ver mais sobre eisso. No ecossistema de startups SaaS, é comum associar sucesso à imagem de empresas que trilham uma longa trajetória até…
When venture capitalists (VCs) and funds conduct due diligence on startups, they meticulously scrutinize financials, legal compliance, team backgrounds, and product-market fit. However, they often neglect to delve deeply into…
