Most B2B SaaS companies do not struggle with lack of information. They struggle with lack of structured interpretation. They monitor competitors, track funding announcements, follow industry conversations and analyze internal…
Market Intelligence, Market Research, and Business Intelligence are used loosely in most executive teams, the terms . They sound similar. They often sit in adjacent departments. They sometimes even share…
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…
Background A global B2B talent platform operating across multiple markets was facing growing pressure on pricing and margins, despite sustained demand and revenue growth. Commercial negotiations had become increasingly complex…
Market intelligence is one of the most powerful competitive advantages in today’s business landscape. Yet, access to premium research from Gartner or Forrester often comes at a cost of $30,000–$50,000…
TAM, SAM e SOM são métricas amplamente utilizadas para dimensionar mercados e orientar decisões estratégicas relacionadas a crescimento, investimento, precificação e estratégias de go-to-market. Apesar de estarem presentes na maioria…
Follow-ups são cruciais. Concorda? Discorda? Vamos lá pô... impossível discordar. :) No entanto, há uma linha tênue entre ser persistente e se tornar um incômodo, mala, chato pra caramba. Em…
Follow-ups are crucial. Agree? Disagree? Come on... impossible to disagree. :) However, there's a fine line between being persistent and becoming a nuisance. Instead of reaching out with generic "following…
A internacionalização é uma etapa estratégica crucial para empresas de tecnologia que buscam crescimento e diversificação de mercados. Contudo, muitas empresas brasileiras cometem erros críticos ao tentar expandir suas operações…
