Perplexity vs Google for B2B Market Research
Something shifted quietly in the past years. The analysts, strategy directors, and PE associates I talk to stopped describing Google as their first stop for market research. They still use…
How PE Firms Are Using AI for Deal Sourcing in 2026
For most of private equity's history, deal sourcing was a relationship business. The partners with the deepest networks in a sector heard about opportunities first. That structural advantage still exists.…
What Is OSINT? Open Source Intelligence Explained for Business and B2B Teams
Most people encounter OSINT for the first time in a cybersecurity context: a red team discovering exposed credentials, a fraud investigator tracing a digital footprint, a journalist mapping a corporate…
Market Intelligence for Startups: How to Compete on Insights, Not Budget
Most startups lose not because their product was wrong, but because they misread the market around it. They built for a segment that did not exist at the scale they…
Deal Sourcing for Private Equity and Venture Capital: How Market Intelligence Changes the Equation
Most private equity and venture capital firms approach deal sourcing the same way. They rely on intermediary networks, attend the same conferences, monitor the same databases, and compete for the…
B2B Competitive Analysis: A Step-by-Step Framework
Most competitive analyses collect dust in a shared drive. They are built once, presented to leadership, and never touched again. This guide is about building a B2B competitive analysis that…
Team members collaborating on business intelligence and market insights for B2B SaaS growth strategies.
Market Intelligence Strategy for B2B SaaS Companies
Most B2B SaaS companies do not struggle with lack of information. They struggle with lack of structured interpretation. They monitor competitors, track funding announcements, follow industry conversations and analyze internal…
Market Intelligence vs Market Research vs Business Intelligence (BI): The Practical Guide for 2026
Market Intelligence, Market Research, and Business Intelligence are used loosely in most executive teams, the terms . They sound similar. They often sit in adjacent departments. They sometimes even share…
Why Market Sizing Fails in SaaS: Structural Errors in TAM, SAM and SOM Models
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
How to Calculate TAM, SAM, SOM Without Building Strategy on Fragile Numbers
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…