Market Intelligence, Market Research, and Business Intelligence are used loosely in most executive teams, the terms . They sound similar. They often sit in adjacent departments. They sometimes even share…
Market sizing is often treated as a technical exercise. Define Total Addressable Market (TAM), narrow it to Serviceable Addressable Market (SAM), estimate Serviceable Obtainable Market (SOM), multiply by price, and…
Understanding how to calculate TAM, SAM, SOM is essential for companies making high-impact decisions around growth, investment, pricing, and market expansion. These metrics appear in nearly every strategic plan and…
Background A global B2B talent platform operating across multiple markets was facing growing pressure on pricing and margins, despite sustained demand and revenue growth. Commercial negotiations had become increasingly complex…
Market intelligence is one of the most powerful competitive advantages in today’s business landscape. Yet, access to premium research from Gartner or Forrester often comes at a cost of $30,000–$50,000…
Follow-ups are crucial. Agree? Disagree? Come on... impossible to disagree. :) However, there's a fine line between being persistent and becoming a nuisance. Instead of reaching out with generic "following…
In 2021, an international company with a significant presence across three continents sought to diversify its portfolio by entering the digital and robot maintenance market. To ensure a successful entry,…
Background In 2020, a leading international project management firm with an annual revenue of $120 million sought to enhance its Corporate Venture Capital (CVC) initiative by identifying promising startups for…